my story
ISABEL ALVAREZ ARATA
PET INDUSTRY ENTREPRENEUR
PODCAST HOST
JOURNALIST, WRITER & DIGITAL MARKETER
EMCEE & KEYNOTE SPEAKER
RESCUE ADVOCATE
PET FIRST AID & CPR INSTRUCTOR
CERTIFIED FEAR FREE PROFESSIONAL
CERTIFIED ZUMBA & YOGA INSTRUCTOR
WIFE TO CHRIS
MOM TO NOAH (7) AND MILA (4)
DOGMOM TO A SENIOR BORDER COLLIE MIX NAMED CAERA
DOGMOM TO A SENIOR SCHNAUZER MIX NAMED SATCHMO
CATMOM TO A GRAY CAT NAMED VAN GOGH
I founded my first pet industry business in 2008. The Wag Pack was a pet sitting and dog walking company formerly based in Northern Virginia. The pandemic forced me to shift directions and, today, I'm a digital marketer specializing in the pet industry.
With over 15 years of experience, I know the pet care industry, top pet care experts, and must-have pet products. I specialize in cats and dogs because these are the two species that I most cared for as a pro pet sitter and on which I have focused my studies and certifications.
Before I joined the pet industry, I received a Bachelor's Degree in International Business and French from the University of Maryland in College Park. I am proficient in English and Spanish as well as conversationally fluent in French.
I blend my love of life and lifestyle with my passion for pets in Covered in Pet Hair, a boozy web show for pet lovers. In addition to my work on Covered in Pet Hair, I am a freelance writer and journalist. My work can be found in Mount Pleasant Magazine, Charleston Women, HealthLinks Magazines, and various online publications.
I have been a Certified Pet Tech First Aid & CPR Instructor since 2013. I am also Fear Free Certified professional. I had the pleasure to emcee the 2023, 2024, and 2025 Texas Pet Sitters Conferences. I also contribute to the organization as their blog sponsor, writing blogs on behalf of the Texas Pet Sitters Association.
I was also invited to deliver the Keynote and Closing Addresses at the 2024 NAPPS Conference in Savannah, Georgia. I am honored to be involved with these amazing organizations, both of whom I belonged to when I was a professional pet sitter.
I share my life with my husband, Chris, our two children, Noah and Mila, two old dogs,
Caera and Satchmo, and our affectionate gray cat, Van Gogh.